W is for Winning Combinations: Marketing + IT

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Marketing and IT have traditionally been two completely separate disciplines. – Marketing was outward looking, focused on customers and driving sales. – IT was inward looking, focused on optimizing business operations. Today, the synergy of these two functions can really give companies a competitive advantage. But as I wrote a couple months ago, Marketing and […]

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M is for Marketing 3.0 … Social Media brings us full circle

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“Marketing is the process by which companies create customer interest in products or services.” (Wikipedia, Aug. 2010) A quick look… Marketing 1.0 – One-to-One. Slow and hard. Civilization gives rise to the mercantile class. “Marketing” was a shop owner calling out to passers-by trying to tell them about his wares. Many people would just keeping […]

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A is for Alignment – Marketing and IT

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It’s like…    Oil and Water    Night and Day    Politics and Religion    Marketing and IT Is it possible to align your Marketing and IT departments? Or for that matter, any groups within your organization that just don’t mix? Is it possible to get them working together smoothly for the betterment of the company? Love to hate […]

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E is for E-mail Effectiveness 101

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• Skip directly to e-mail tips » E-mail is such an important part of day to day business for so many people that it’s hard to imagine working without it. It’s vital for communicating with just about everyone: customers, employees, partners, vendors, you name it. Many people prefer communicating via e-mail rather than by phone […]

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