W is for Winning Combinations: Marketing + IT

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Marketing and IT have traditionally been two completely separate disciplines. – Marketing was outward looking, focused on customers and driving sales. – IT was inward looking, focused on optimizing business operations. Today, the synergy of these two functions can really give companies a competitive advantage. But as I wrote a couple months ago, Marketing and […]

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W is for Workforce Efficiency and Motivation

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A good friend has been troubled by a situation at work. There are around a dozen people on the team which exists within a very large global corporation. They all work very hard and put in long hours. It is a specialized team and effective members need to be both skilled and experienced. One person […]

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A is for Alignment – Marketing and IT

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It’s like…    Oil and Water    Night and Day    Politics and Religion    Marketing and IT Is it possible to align your Marketing and IT departments? Or for that matter, any groups within your organization that just don’t mix? Is it possible to get them working together smoothly for the betterment of the company? Love to hate […]

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C is for Customer Experience

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What do Apple and Trader Joe’s have in common? Quite a bit, surprisingly. I just read a Fortune article about the food retailer Trader Joe’s. I’m familiar with the brand, although I’ve only visited a Trader Joe’s store once — primarily because they don’t have operations in my home state of Hawaii, nor are they […]

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J is for Japan Entry and Startups

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Recent GDP figures show that China is now the #2 economy in the world, surpassing Japan which long held that position. The news sent a shockwave through Japan and set off a bunch of media commentary about what Japan can do to return to growth, envigorate its stagnant economy, and recapture the darling #2 position. […]

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C is for Customer Loyalty

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In this down economy, repeat customers and word of mouth can be key to your survival. What makes customers loyal to brands? In 2008 Forrester Research published a report called, “Balancing The Funnel: Which Consumers Are Loyal?” In it, there is a chart that correlates certain variables with customer loyalty across several industries. In a […]

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A is for AIDMA AISAS

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Everyone who studied marketing knows about the classic AIDMA model of consumer behavior: Attention  Interest Desire Memory Action But in June 2005 the Japanese advertising giant, Dentsu, developed a new model to more accurately describe consumer behavior in today’s highly connected world: Attention  Interest Search Action Share Any company or organization that doesn’t come to […]

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C is for Customer Service

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I’m sure we’ve all had good customer service experiences and bad customer service experiences. A good one I’ve had: I’ll admit it. I have a Playstation 3 because I wanted to play the music and rhythm game Rock Band 2 — even though I’m terrible at it and really don’t have much rhythm to speak […]

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A is for Advocates (internal)

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Advocates are your supporters.  Your defenders.  Your champions. For organizations, they can be found both internally and externally. Today I want to share some thoughts on internal Advocates. Another name for internal Advocates are your Engaged employees.  These are the people who are fully involved in, and enthusiastic about their work.  They probably have a […]

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