W is for Winning Combinations: Marketing + IT

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Marketing and IT have traditionally been two completely separate disciplines. – Marketing was outward looking, focused on customers and driving sales. – IT was inward looking, focused on optimizing business operations. Today, the synergy of these two functions can really give companies a competitive advantage. But as I wrote a couple months ago, Marketing and […]

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M is for Marketing 3.0 … Social Media brings us full circle

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“Marketing is the process by which companies create customer interest in products or services.” (Wikipedia, Aug. 2010) A quick look… Marketing 1.0 – One-to-One. Slow and hard. Civilization gives rise to the mercantile class. “Marketing” was a shop owner calling out to passers-by trying to tell them about his wares. Many people would just keeping […]

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A is for AIDMA AISAS

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Everyone who studied marketing knows about the classic AIDMA model of consumer behavior: Attention  Interest Desire Memory Action But in June 2005 the Japanese advertising giant, Dentsu, developed a new model to more accurately describe consumer behavior in today’s highly connected world: Attention  Interest Search Action Share Any company or organization that doesn’t come to […]

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