W is for Winning Combinations: Marketing + IT

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Marketing and IT have traditionally been two completely separate disciplines. – Marketing was outward looking, focused on customers and driving sales. – IT was inward looking, focused on optimizing business operations. Today, the synergy of these two functions can really give companies a competitive advantage. But as I wrote a couple months ago, Marketing and […]

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W is for Workforce Efficiency and Motivation

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A good friend has been troubled by a situation at work. There are around a dozen people on the team which exists within a very large global corporation. They all work very hard and put in long hours. It is a specialized team and effective members need to be both skilled and experienced. One person […]

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