C is for Customer Loyalty

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In this down economy, repeat customers and word of mouth can be key to your survival. What makes customers loyal to brands? In 2008 Forrester Research published a report called, “Balancing The Funnel: Which Consumers Are Loyal?” In it, there is a chart that correlates certain variables with customer loyalty across several industries. In a […]

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A is for Advocates (internal)

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Advocates are your supporters.  Your defenders.  Your champions. For organizations, they can be found both internally and externally. Today I want to share some thoughts on internal Advocates. Another name for internal Advocates are your Engaged employees.  These are the people who are fully involved in, and enthusiastic about their work.  They probably have a […]

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